The Marketing House Blog
Practical Marketing Guides for Service Businesses in Canada who are ready to grow. Practical tips on Google Ads, SEO, Meta Ads, and social media, written by the team at Marketing Haus, based in Sherwood Park, AB.
And hey…if you’re reading this it’s kinda proof we know what we’re doing 😉
Local SEO that fills calendars: a pragmatic playbook for service brands in Canada
This guide outlines a 90-day local SEO playbook for Canadian service businesses that rely on nearby demand. Learn how to turn Google Business Profiles, service and city pages, reviews, and local links into a predictable engine for calls and booked appointments, with clear tracking, ROI math, and timelines you can explain to your team or finance lead.
SEO that actually moves the needle in 90 days: a simple plan for service brands
This guide walks service-based businesses through a focused 90-day SEO plan designed to lift local visibility and generate qualified leads before peak season. You will see what to tackle each month, how to align pages with search intent, when to prioritize content and Google Business Profile, and what realistic progress looks like at 4, 8, and 12 weeks.
Turn one podcast into 10 reels: the stress-free short-form system
This guide shows you how to turn a single long-form podcast or video into 10 or more short-form reels using a simple, repeatable workflow. Learn hook formulas for the first 3 seconds, caption and content frameworks, editing specs, and batching tips so you can publish consistently, grow visibility, and generate DM leads and consults without recording more content.
Google Business Profile Playbook: Win More Local Calls In 30 Minutes A Month
This playbook walks through a focused Google Business Profile routine to turn local searches into more calls and bookings. Learn how to choose categories, build service lists, add products, photos, posts, and Q&A, track calls with UTM links, and manage reviews. See how a 30-minute monthly checklist supports local rankings, plus when DIY works versus Marketing Haus management.
Meta Ads for Local Leads: Budgets, Creative and a 7-Day Plan
This guide shows local service businesses how to turn Meta Ads into reliable leads using clear offers, mobile-first creative, and conversion-focused targeting. You will learn practical budget levels from $10 per day tests to scalable campaigns, plus a step-by-step 7-day testing plan, common mistakes to avoid, and how clean tracking and strong landing pages work together to boost booked appointments.
Google Ads Budgets for Small Businesses in 2026
This guide walks small service businesses through setting realistic Google Ads budgets for 2026. Learn what professional PPC management actually includes, which daily spend tiers fit different growth stages, and how to run a quick ROI gut-check. You will also see when DIY can work, when a managed approach pays off, and how clear tracking and landing pages affect lead flow.
How to Choose a Digital Marketing Agency in Canada Fast
Summary: This guide explains how to choose a digital marketing agency in Canada without wasting months on trial and error. You will see what agencies actually do, how sprints compare to retainers, typical deliverables, pricing ranges, and realistic timelines. Use the included seven-point checklist and red flag list to quickly evaluate partners and decide if an agency is the right move for your service business.